On my first day at Offstreet, I asked our CEO "If I can back up my reasoning, would you let me tweak a few things?"

That conversation sparked a full brand refresh that launched just two months later.

Offstreet had already built a strong foundation and was growing in recognition. The goal wasn’t to overhaul but to evolve. I focused on sharpening the visual identity to better reflect who they are: smart, bold, tech-driven, and approachable.

This refresh brought Offstreet’s internal clarity and confidence to the outside world, helping us scale with intention while staying true to the brand’s roots.